For the launch of the 4th season of the TV series “The Walking Dead”, Alphaomega Group  created different teaser activities in order to create a full immersion into the TV series.

A multimedia cube was installed in the central area of a Shopping Center. On each face of the cube, engagement activities aimed at exciting and interesting the public were planned and created: a maxi-monitor with video content of the series, trailers and interviews with the actors; a touchscreen enabling users to navigate the FOX website.

The Engagement was made immersive through the use of a special software that transformed the potrait photographs of those present  into “zombie keys”, including printing and the delivery of the gift.

Significant results were obtained: 500 “zombieized” photographs, 160 people with make-up, 14 countdowns for 14 flashmobs, 300 people photographed together with the zombies in 2 days of activity and commercial objectives doubled compared to expectations.

CATEGORY / PROMOTION