Today brands are the new multimedia publishers – publishers of increasingly complex narratives and content flows that intersect and overlap, often originating from different and uncoordinated sources.

To be a ‘full thinking provider’ means to adopt an organisational model that brings together professionalism and a specialised set of skills suited to various channels in every single project, creating long-term strategies that include the control of traditional PR and the harnessing of social media influence.

A ‘control room’ that channels the flow of the narrative and then manages the conceptualisation and implementation of the projects, providing them with a strategic, creative and economic logic.