GENERALI | CHANGE THE WORLD, CHANGE THE WAY
An exercise in branded content, based on the conceptualization and production of a web series. 20 episodes divided into 6 episodes of 5 minutes each, in the format of a sitcom; semi-serious adventures taking place within a Generali branch, dealing with demanding, knowledgeable and sometimes bizarre clients! An ironic and surreal work of fiction inspired by reality, brought to life by interviewing agents and consultants in order to create characters and situations in keeping with the daily life of a typical agency.
Taking on the roles of the eccentric agency team were the comic quartet “Amalgama” by Zelig, Ippolita Baldini and Orsetta Borghero, as well as some of the top managers of Generali themselves. The episodes were broadcast live daily and on demand on a dedicated web-TV platform.
To make the series more interactive, users were able to comment live on the episodes and download extra information and educational content.
CATEGORY / BRAND ACTIVATION