The brief: to organize a communication and networking event for a panel of top management from Italy’s main banking and financial institutions, where the Company’s innovative capabilities in new credit insurance products could be presented. The idea: Future Insights. Reading the traces of the future in the present. In other words, the essence of what Net Insurance achieves with its products: finding clues today to interpret tomorrow. And on this basis to design solidly performing, reliable and profitable insurance products. To narrate all of this, an experience that developed over 3 phases and in 3 languages: emotion, entertainment and information.

To open proceedings a ‘mapped’ dinner was organized in the former laundry room of the Collegno psychiatric hospital near Turin, featuring a storytelling segment with content and messages on the theme. Then an after-dinner event with Paola Cortellesi, who staged a branded show about the company and its products that got top management involved in gags and fun situations. On the following day an ‘unconventional convention’ at Turin’s Palazzo della Luce was held, where themes were developed in the form of an open conversation on the current big trends in the fields of technology, health and quality of life, with the participation of VJ Paola Maugeri and venture capitalist Gianluca Dettori.

CATEGORY / CONVENTION