Venice, finally we can Deliveroo!

Bridges, steps, alleys, canals seem insurmountable obstacles for a delivery service… not for Deliveroo which takes up the challenge and lands in the heart of Venice. A novelty that cannot go unnoticed and with the help of Alphaomega it captures the attention of curious citizens and tourists.

A gondola with an unusual shape, precisely a teal-colored “caorlina”, appears in the lagoon with a special crew on board: 2 rowers and 4 “walkers” all wearing the iconic Deliveroo uniform. Those who elsewhere are called “riders” here become “walkers”, ready to deliver the most loved dishes on foot.

As already happens in Hong Kong and Singapore: a peculiar delivery method, tailored to the urban characteristics, but above all a sign of respect and protection for a unique place in the world like Venice.
Alphaomega, in addition to designing the “cinematographic” arrival of the Deliveroo team in the lagoon, celebrates the event with the production of a video to tell the incredible experience of the walker who makes the first delivery, walking in ecstasy through the famous “callette” of the city.

Some results: over 30 issues in the national and local press, over 3 MLN views on social media with posts, stories and reels on Instagram, Tik Tok and Linkedin and the involvement of 3 of the most followed creators in the area.

CATEGORY / PRODUCT LAUNCH