METRO | ANNUAL CONVENTION
From 2014 design and event management of Metro’s annual convention. Each year features a new theme, a new format and a new location in a commercially strategic city where guerrilla marketing activities can be deployed to engage employees and customers.
The editions held in Rome, Bologna and Venice were organised over 2 days divided into plenary sessions and group-based thematic workshops, and saw a total participation of nearly 2,000 attendees.
CATEGORY / CONVENTION
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