FCA BANK | MONDIAL DE L’AUTO PARIS
Mondial de l’Auto, video experience
The most important automotive trade fair. An integrated video communication project to bring to life a 500 m2 stand entirely dedicated to the four brands of the Crédit Agricole Consumer Finance Group linked to mobility: in addition to FCA Bank and Drivalia, Agilauto and Sofinco Auto were also present.
To give life to this exhibition landscape of multi-format devices (touch screens and touch tables, LED walls, tablets), conceived as a large display case for contents (even in anamorphic 3D format), a schedule of interactive videos on brand services and solutions, supplemented by educational stations on more transversal topics related to future mobility and sustainability.
CATEGORY / MEDIA & PR