VALMORA | NITTO ATP FINALS 2023
Thirsty for tennis? Always on the pitch with Valmora!
After the success at the Internazionali BNL d’Italia in Rome, Alphaomega is still alongside Valmora at the 2023 Nitto ATP Finals in Turin. The agency oversaw the conception, production and management of the brand optimization of Valmora as gold sponsor and “official water” of the tournament and of the FITP (Italian Tennis and Padel Federation).
In the setting of the Pala Alpitour, an international audience of fans, enthusiasts and professionals saw the top 8 tennis players in the world in the ATP ranking compete and witnessed the feat of Jannik Sinner, the first Italian in history to reach the final.
The tournament, which recorded records in terms of ticket sales and attendance, offered entertainment and spectacle, both on and off the pitch.
The VR (Virtual Reality) game simulator involved players of all ages, who flocked to the Valmora stand to try their hand at an exciting match with the “oculus” and virtual racket in the iconic blue stadium of the Nitto ATP Finals.
On the LED wall the new institutional commercial “Acqua Valmora. The source of your nature” brought the enchanted atmospheres of the source of the Rorà Park, in the heart of the Piedmontese Alps, to the Fan Village.
The podcast “Thirst for Tennis?” was also highly appreciated. by sports journalist Federico Ferrero and the “meet and greet” moments in which fans were able to meet the Italian champion Lorenzo Sonego live and return home with photos, autographs and gadgets.
CATEGORY / BRAND ACTIVATION