Promotional kit for mass-market retail distribution channels. Development of the creative concept and artwork design of themed point of sales for the display and promotion of Kinder products. Layout design according to the various floor-plans of the shops (supermarkets and hypermarkets) and development of two different display concepts related to Christmas, to be used depending on the campaign message and the period of activation involved.

Creation of self-selling and up-selling mechanics via the following key assets: the Kinderino character, the Advent Calendar, and freely available shopping bags for a truly “self-service” shopping experience.

CATEGORY / BRAND ACTIVATION