VALMORA | TENNIS ITALIAN OPEN IBI23
Thirst for tennis? On the field with Valmora!
Valmora, “official water” of the BNL d’Italia 2023 tennis internationals in Rome and of the FITP, chooses Alphaomega for its brand activation dedicated to all the enthusiasts who flocked to the Foro Italico.
Various activations won over the public at the stand: from the photo opportunity with the maxi racket in front of the Valmora Wall, to the VR (Virtual Reality) game simulator that was literally taken by storm, becoming the most coveted field and the only one not stop even in the rain.
Wearing the appropriate “Oculus”, players of all ages experienced the thrill of challenging an opponent on the center field and even the champion Lorenzo Sonego, testimonial of the brand, could not resist the challenge to the great surprise of the public who followed his virtual match on the big screen.
The “meet and greet” moments with other stars of the tournament to take photos, collect autographs and receive a free sustainable gadget: the 33 cl and 100% recyclable R-Pet bottle in a limited edition with livery dedicated to the tournament.
In addition to the Foro Italico, the brand activation also involved Euroma2, one of the largest shopping malls in Rome. Here a stand was set up in the gallery, setting the stage for the tennis centre, with a team of promoters to create consumer engagement and drive-to-store at the hypermarket.
CATEGORY / BRAND ACTIVATION